Friday, September 21, 2018

Going LIVE…

Back in July, I discussed how our healthcare system has been growing its presence on social media channels like Twitter, Instagram, LinkedIn, and Facebook (more on this below). Social media has been a great way to promote subjects and specialties that don’t often receive coverage on local and regional broadcast news or print. For more on our social media strategy and how it encourages two-way communication between our workforce and customers, click here.

Last week, I was part of our monthly Facebook LIVE program, “To Your Health,” which allowed me to connect with a studio audience and Facebook viewers to talk about patient safety. If our patients are not safe when receiving our care, we will not achieve the care we want for our own loved ones because they will not have a good health outcome. To watch the interview, please click on the icon below.



I am very proud of the GBMC HealthCare System because we stay focused on our vision, but I am frequently asked: “How can we do a better job of getting the word out about our vision and how we are different?” The use of social media like Facebook LIVE is one way. Can you suggest others?

Be A Part of Our Celebration...

On Saturday, September 29, we will have our 18th annual Legacy Chase steeplechase event at Shawan Downs in Hunt Valley. This year’s race will again benefit GBMC’s Oncology Services at the Sandra & Malcolm Berman Cancer Institute.

Legacy Chase has become a signature event for GBMC HealthCare, combining the excitement of steeplechase racing with a celebration of our patients and the services we provide to the community. There’s more to the event than great horse racing and there is something for everyone. Many of the crowd-pleasing traditions continue this year, such as the kids’ Stick Pony Race, and we have added some exciting new components to help make the event another memorable success.

The Sandra & Malcolm Berman Cancer Institute is the only comprehensive community cancer program certified with distinction by the American College of Surgeons Commission on Cancer in the Baltimore region. GBMC has invested in talent and technology to provide the best care for oncology patients. We coordinate care across the continuum for more than 2,000 new cancer patients annually!

Make this year’s event a family affair and come and enjoy a day in the country. For more information visit https://legacychase.org/. I hope to see you there!

Cancer Program Gets National Recognition…Again!

Congratulations to our team at the Sandra & Malcolm Berman Cancer Institute, who recently earned the Accreditation Award with Commendation from the American College of Surgeons Commission on Cancer (CoC). In each of the last four surveys, the CoC recognized The Berman Cancer Institute for treating every cancer patient as if they were a loved one.

Accreditation indicates that a cancer program has met or exceeded 34 standards of quality measurement, while Commendation is awarded only to programs that exceed all required standards, plus 7 out of 7 commendation standards at the time of its triennial survey. Of the 1,500 CoC-accredited cancer programs nationwide, fewer than 40% earn Commendation.

Please thank our cancer team and congratulate them on this recognition of their excellence!

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